Dipika’s story of entrepreneurialism and digital innovation has seen her use software engineering skills and a passion for marketing to build two successful start-ups, and she now mentors new business leaders on how to be successful.
Having completed her MBA at Cambridge University, where she won the ‘Best and Brightest MBA Award’, Dipika joined Amazon to work in our advertising business. She now leads a European team that engages with small and medium-sized enterprises.
“In essence, I am creating and growing start-ups within Amazon,” she says. “I love being part of a new business, reacting to new challenges and recruiting early adopters for exciting new products.”
Dipika champions the cause of diversity within Amazon by working to recruit and retain more women across the business, and outside Amazon she advocates for more female entrepreneurs in the tech sector.
Last year, Dipika’s commitment to charitable causes was recognized by her receiving the #SheInspires award at the Inspiring Indian Women Awards, hosted at the Palace of Westminster.
After the awards, Dipika spoke to Asian Voice about her experience at Amazon and plans for the future.
Dipika has a positive message for women who are considering a career in tech: “This career can be extremely fulfilling for women. We need diverse personalities, backgrounds and unique voices to make any business successful. By learning and challenging ourselves, we will continue grow in a positive manner – one step at a time!”