Customers

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  Retail

  Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe

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  Customer Trust

  How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback

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  Community engagement

  Amazon Eid eGift Card collections for customers in the Middle East, with designs created by talented artists from the region

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  Policy

  Amazon charts a course for protecting consumers from scams

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  Policy

  How Amazon is using AI to ensure authentic customer reviews

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  Devices

  “Alexa, open the door!” Using the new Ring Intercom to help with mobility impairment

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  Community engagement

  Collaborating with Talented People of Determination to create Amazon Eid eGift Cards for customers in the Middle East

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  Policy

  Our commitment to product safety in Europe: Product Safety Pledge+

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  Working at Amazon

  Three ways Amazon supports its customers every day

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  Devices

  Meet the customers who use Alexa to live more connected and independent lives

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  Policy

  How to avoid scams impersonating Amazon this holiday season

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  Sustainability

  Amazon phases out plastic air pillows across our European fulfillment network

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