Artificial intelligence

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  Retail

  Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe

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  November 19, 2024
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  Empowering small business

  New Amazon research reveals businesses are embracing data and AI tools to help unlock 2024 holiday sales

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  November 18, 2024
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  Sustainability

  New report shows that AI can help advance fusion energy, ushering in a cleaner energy future

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  November 15, 2024
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  AWS

  Cancer breakthroughs made possible with AWS Cloud

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  October 30, 2024
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  Empowering small business

  AI adoption in Poland grew by 36% over the past year

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  October 11, 2024
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  Customer Trust

  How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback

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  August 27, 2024
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  AWS

  Meet five organisations using AI for social good

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  April 19, 2024
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  Innovation

  Three ways AWS uses the Internet of Things, AI, and machine learning to optimise Amazon’s fulfilment centres

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  April 11, 2024
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  Sustainability

  How Amazon’s latest Climate Pledge Fund investment is transforming recycling through AI and robotics

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  March 11, 2024
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  Sustainability

  Seven ways Amazon is using AI to build a more sustainable future

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  February 15, 2024
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  Job creation and investment

  AI adoption forecast to unleash €600 billion growth in Europe's economy

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  February 01, 2024
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  AWS

  How scientists are using AWS AI and ML to map the whole human brain

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  September 01, 2023