Since Amazon Prime launched in the Netherlands in 2020, we have invested and innovated in our fulfilment and transportation networks to meaningfully expand the selection and speed with which we could deliver items to customers. Today, Prime brings the best of shopping and entertainment to Prime members in the Netherlands, including Same-Day and One-Day delivery on millions of items, exclusive Prime member deal events like Prime Day and Prime Deals Day, and unlimited streaming of popular movies and shows.
One of the Prime benefits that we continue investing heavily in is Prime Video, which has expanded to offer hit movies, great shows, and award-winning Amazon Originals, all in a single destination. To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2025, Prime Video shows and movies will include limited advertisements in the Netherlands. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required for Prime members. We’re not making changes in 2025 to the current price of Prime membership. We will also offer a new ad-free option and will share the price of that option at a later date. Before ads are introduced into Prime Video, we will provide Prime members with information on to sign up for the ad-free option, in case they would like to.
Prime has never been more compelling value. Prime members enjoy a wide range of shopping, savings, and entertainment benefits, including:
- Unlimited, free delivery on more than nine million items across all categories and more than one million items even on the Same Day .
- Exclusive deals and shopping events like Prime Day and Prime Deal Days.
- Access to exclusive and broad streaming video content including Prime Video Originals series Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You and licensed fan favorites Chicago Fire, Chicago PD and Vampire Diaries. Also streaming exclusively on Prime Video are popular Dutch movies including Hardcore Never Dies, Scotoe, De Tatta's and Bon Bini Holland, entertainment shows such as LOL: Last One Laughing, Good Luck Guys: Overleven Zonder Filter, B&B: De Bankzitters and compelling documentaries including Koen: Aandachtsjunk, All-in: The Trilogy and Jorik.
- Unlimited full-resolution photo storage and 5GB for video with Amazon Photos.
- In-game items for popular titles, claimable games, and a monthly Twitch subscription with Prime Gaming.
Since we launched Prime in 2020, we’ve continued to add value to the programme and add to the list of benefits our members enjoy. You can expect us to continue to add benefits and features over time.
