Amazon has confirmed Amazon Spring Deal Days will return to Europe, running from Tuesday 25th March to Monday 31st March.
Big savings will be available from participating brands across a range of categories such as everyday essentials, kitchen, fashion, home, and electronics.
All Amazon customers can shop for deals during Amazon Spring Deal Days, and take advantage of early deals from today, including offers on a selection of Amazon Devices and discount on Amazon Basics and Amazon Essentials.
According to a survey [1] conducted by HarrisX, spring is the time of year that 72% of online shoppers throughout Europe (UK, Germany, Italy, France, Spain, Sweden, Belgium, Netherlands, Poland, Austria and Portugal) are looking for everyday items from online stores. 76% find it more exciting to get a deal on an item they’ve planned to buy (vs. 28% on a product they didn’t plan to buy). With 50% of shoppers more likely to penny-pinch this year vs the last due to inflation / the cost of living.
How can I get ready for Spring Deal Days?
Some of the ways you can prepare to make the most out of Spring Deal Days include:
- Watch A Deal: This is the easiest way to preview, track and shop those limited time Lightning Deals while at home or on-the-go, with alerts on your European store as well as in the Amazon app.
- Deal Alerts: Shoppers can subscribe to receive deal alert notifications for recently searched and viewed items onsite and in the app. All you have to do is visit the Amazon Spring Deal Days event page on the Amazon Shopping app between now and Amazon Spring Deal Days to create deal alerts and receive push notifications during the event.
- Wish List: Add items to your Wish List and receive notifications if your top picks are included in an Amazon Spring Deal Days deal.
We know that our customers love deal events, with 46% of online shoppers mentioning savings from promotions as one of the top three reasons they pick a retailer when shopping online, and that online shoppers think transparent pricing with no hidden fees (at 49%) and a wide range of product choices (at 39%) are amongst their 3 most important things when it comes to shopping online.
How to sign up to Prime before Amazon Spring Deal Days
You don’t need to be a Prime member to enjoy Amazon Spring Deal Days. However, with Prime, members receive unlimited fast and convenient delivery on items across all categories. You can sign up to Prime on your local European Amazon store, and new members can enjoy a 30-day free trial.
These are the biggest motivators for buying this Spring: 22% are looking for items based on the change in weather or temperature, 21% are looking for items to refresh or organise their space and 16% are looking for special deals or sales. This time of year, 58% are looking for clothing and footwear, 20% are looking for beauty or wellness products, and 20% are looking for outdoor or sports equipment.
[1] Survey Methodology : This survey was conducted online by HarrisX among 22117 recent online shoppers from February 18 through March 3, 2025 across 11 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Sample size and sampling margin of error for each country are as follows: UK (N: 2019 MoE: +/- 2.2%), Germany (N: 2017 MoE: +/- 2.2%), France (N: 2008 MoE: +/- 2.2%), Italy (N: 2009 MoE: +/- 2.2%), Spain (N: 2009 MoE: +/- 2.2%), Netherlands (N: 2007 MoE: +/- 2.2%), Sweden (N: 2010 MoE: +/- 2.2%), Belgium (N: 2012 MoE: +/- 2.2%), Poland (N: 2011 MoE: +/- 2.2%), Austria (N: 2005 MoE: +/- 2.2%), Portugal (N: 2010 MoE: +/- 2.2%). Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population of recent online shoppers within each country. All participants (including non-shoppers) were initially weighted to a Stage 1 general population weight. These initial benchmarks were gathered from census data from each country. Weighted proportions amongst online shoppers using stage 1 weights were used as the benchmark for final weights of qualified completes.
