Every year, Amazon Prime members are saving big. In 2024, members benefited from our fastest delivery times ever and saved more money than in any previous year.
Fast deliveries and big savings
Amazon delivered at our fastest speeds ever for Prime members globally in 2024 and delivered more than 9 billion items the same day or next day, getting customers what they need, when they need it. And it’s not just time that customers are saving, Prime members worldwide also saved nearly $95 billion on fast, free delivery. In Europe:
- In France, Amazon's fastest delivery was completed in Tourcoing: a laptop charger delivered in 220 minutes. And customers aren't just saving time: on average, French members saved more than €135 through fast and free deliveries, almost twice the cost of an annual Amazon Prime membership.
- Prime members in Germany enjoyed the fastest delivery speeds ever - with more than 590 million items arriving the same or next day - a more than 15% increase year over year. In Germany, Prime members saved on average more than 175 EUR on fast, free delivery – nearly two times the cost of an annual membership.
- In Spain, we have delivered more than 160 million items, same day or next day, 10% more than the previous year. Customers in Madrid can now receive orders in a maximum of 3.5 hours on selected products.
- Since opening its first logistics location in 2018, Austria have more than doubled the number of next-day available products for customers, and almost tripled it in Vienna.
- In the UK, same-day items over the last year were pharmacy essentials, including magnesium and baby wipes, and beauty products like mascara, hair treatments, and skincare.
- In 2024, Prime members in Italy saved on average nearly 135 euros on fast, free delivery – more than two and a half times the cost of an annual Prime membership. In addition, over the same year, hundreds of thousands of Prime members in Italy chose Same-Day Delivery, with home, books and drugstore proving to be the most popular categories.
We are delivering faster speeds on a broader selection while also improving the overall safety of our employees. The speed improvements we’re making come primarily from placing products closer to customers. The people picking, packing, and driving are doing the exact same thing for orders that arrive the same or next day as orders that used to take two or three days. We allocated over $750 million last year for technologies, resources, training, and programs to further improve safety across our network.
Wide selection of what customers want and need
We’re delivering more of what we call “everyday essentials,” the household and pantry items that Prime members need—and often need quickly—across health, beauty, baby, pet food, and more. We also expanded our Same-Day Delivery category selection, offering customers a convenient way to shop grocery items alongside everyday essentials.
“Fast, free delivery with Prime changed customers’ expectations, and we aim to keep exceeding expectations and helping members get more of what they need and want—at record speeds,” said Doug Herrington CEO of Worldwide Amazon Stores. “Record savings during our Prime-exclusive deal events, new offers like fuel savings, and fast, convenient delivery of everyday essentials, fresh groceries, and even prescription medication are some of the perks helping make Prime a better deal than ever before.”
Adding value to Prime membership
We launched Prime 20 years ago with one million items shipped in two days, for free. Today, Prime offers free delivery on more than 300 million items across 35 categories, tens of millions of which can be delivered the same or next day—which means Prime now offers 20 times more selection that can be delivered twice as fast compared to when prime first launched in the U.S. in 2005. Prime today is a comprehensive membership that also includes exclusive deals and discounts, a vast entertainment collection and savings beyond Amazon.
