Amazon has announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.
With our vast selection at some of the lowest prices of the year so far, millions more Prime members shopped the two-day shopping event compared to Prime Day 2023. The opportunity to save big meant a record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide.
"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."
Members shopped deals from popular brands as well as small businesses. Independent sellers – most of which are small and medium-sized enterprises (SMEs) – who help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event.
Members also took advantage of incredible savings on Amazon devices, Amazon Warehouse, subscriptions Amazon Music Unlimited, Prime Gaming, Kindle Unlimited, Audible, Amazon Fresh, and more.
How to join Amazon Prime
Missed out on the Prime Day deals this time around? There are still plenty of benefits to joining Prime, including other savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy our enormous selection, exceptional value, and fast delivery.
Customers can join Prime today, or start a 30-day free trial (available to select, eligible customers), at their local European Amazon store.
