Since the European Commission made designations under the Digital Markets Act (DMA) in September last year, we’ve been working with our customers, sellers, internal teams and the European Commission to make sure our business complies with the new requirements.
Consent
We’ve implemented prompts asking customers to share consent if they want to benefit from a personalized experience across our EU Store and other Amazon Services like Prime Video and Audible. We also ask customers for consent to use their personal information from any Amazon or third-party service to show them personalized ads. To explain this update, we have introduced a help page.
Data Portability
Our customers can share their data generated through their use of the Store to a third party they trust through various tools. You can read more details about your customer data portability rights on our help page. For third-party guidelines on how to integrate with the Portability API, see here.
Access to business user data
Sellers and their authorised third parties can access Amazon's seller data (also referred to as business user data) through Seller Central and the SPI-API. Our customers can authorise a seller to have access to their data, including data about their engagement with the seller’s products. You can read more details on our Selling Partner API documentation sub-page here and Seller Central here.
Displaying Offers
We’ve built on the Commitments we made to the European Commission back in 2022, which included continuing to ensure that the criteria that determine the “Featured Offer” on our product detail page treat third-party sellers and Amazon retail equally. Customers can be assured they continue to see the most relevant products and the best “Featured Offer” we can provide.
Transparency
Our advertising customers will have pricing reports that meet the DMA requirements and can independently verify the success and impact of their campaigns in a dedicated secure data environment - a clean room. You can read more details about the DMA and Amazon Ads here.
User experience
Prior to the launch of new features, we conducted user studies with some of our customers, selling partners, advertising customers and other stakeholders on key DMA requirements. We’re grateful to those who have provided feedback. Looking ahead, we welcome comments from all stakeholders, including customers, sellers and advertising customers, to help us make improvements.
You can read more details in the compliance report here.
