A cornerstone of the EU economy

Since 2010, we’ve invested more than €180 billion across EU member states, including over €30 billion in 2023 alone. Furthermore, according to estimations by Keystone Strategy, a third-party consultancy, we have contributed more than €25 billion to the GDP of EU countries in just this past year, and more than €140 billion since 2010.

We have generated thousands of high-quality jobs with competitive pay and benefits, and we now employ more than 150,000 people across the EU. However, our impact extends far beyond our own workforce - when we open new facilities, we catalyse a wave of indirect job creation among partner companies in construction, logistics, professional services, and related industries. Keystone Strategy estimates that in 2023, Amazon's presence indirectly supported more than 400,000 additional jobs.

Empowering more than 127,000 small and medium-sized enterprises

We are proud of our role in creating growth opportunities for small and medium-sized enterprises (SMEs) across the EU. In 2023, more than 127,000 SMEs from the EU sold more than 1.3 billion products worldwide via Amazon, spanning popular categories like home, drugstore, grocery, apparel, and office supplies.

Our logistics capabilities have opened the door for 100,000 of these SMEs to expand internationally as exporters. Among them, more than 73,000 businesses are exporting beyond the EU, with the U.S., the UK, Canada, China, and Japan as their top global markets. Their most exported product categories include home goods, drugstore items, beauty products, electronics, and toys.

In total, these EU-based SMEs generated over €14 billion in export sales through Amazon in 2023. These include more than €3 billion in exports sales outside the EU, and more than €11 billion in intra-EU sales.

This business growth has led these SMEs to create an estimated 350,000 new jobs across the EU in 2024 to support their online businesses as they scale up operations in customer service, inventory management, marketing, and more to meet increasing demand.

Learn more about our investments in Europe here.