Ring’s Perfect Night Out wasn’t just any dinner; it was a carefully curated evening designed to introduce the unique benefits of Ring’s security products in a way that felt as seamless and stylish as the devices themselves.
Eighteen Dutch journalists and influencers gathered for an exclusive five-course dinner, set in an atmosphere that blended elegance with cutting-edge technology. But this night wasn’t only about the food or the ambiance; it was about experiencing what it’s like to be constantly connected to home, no matter where you are.
The event offered guests an exclusive opportunity to rediscover Ring’s beloved Doorbell category, with a particular focus on the brand’s Battery Video Doorbell portfolio and the newly released Indoor Cam. Now available in colours like Blush, Starlight, and Charcoal, the Indoor Cam showcases Ring’s commitment to merging style with security.
To make the experience personal, the Ring team had pre-seeded Ring devices to each guest ahead of the event, allowing them to install the products at home. Throughout the night, they received real-time notifications from their own doorsteps, seeing live video feeds and even surprise performances by entertainers arriving at their doors. As guests mingled, they could keep an eye on their homes, embodying the sense of connection that Ring aims to deliver.
Ring’s mission in action
Ring’s goal is to keep people connected to what matters most, and the Perfect Night Out embodied this mission. By blending lifestyle with convenience and security, Ring showed the journalists and influencers in attendance that smart home security can be stylish, approachable, and even fun. It’s about having peace of mind and staying connected, whether you’re at home or enjoying a night out. With the Battery Video Doorbell lineup and the newly styled Indoor Cam, Ring makes it easier than ever to combine security with style, all with a simple setup that anyone can manage.
