As part of this effort, at the end of last year, we launched the "A New Year, A New Dream" initiative in partnership with the local charity organisation Be A Partner to My Dream Community.
Through this initiative, Amazon Türkiye volunteers, working alongside Be A Partner to My Dream Community representatives, visited 10 village schools in the hard-hit regions of Malatya and Hatay. They delivered a year's worth of essential educational supplies, including notebooks, pencils, backpacks and water bottles, to over 400 children. The majority of these materials were donated by Amazon.com.tr customers during the company's Last Deals of the Year campaign in December 2024.
While the initial shock of the earthquakes had long since passed, their impact on these communities persisted. Many children had lost their homes, schools, and even loved ones, leaving them in desperate need of support to regain a sense of normalcy and hope for the future. This is where the Smiling Dreams Community House, established by Amazon Türkiye and Be A Partner to My Dream Community in late 2023, played a crucial role in the recovery effort.
At the house, children and young teens engage in a variety of enriching activities, including art therapy, music workshops, dance and movement exercises and educational support programmes. The centre also provides individual and group psychosocial support, wellbeing programmes for educators and online counseling services – a comprehensive and holistic approach to supporting community recovery. In just a year and a half, the Smiling Dreams Community House has become a beacon of hope, welcoming nearly 4,000 people.
As we continue our journey of supporting the earthquake recovery, we remain steadfast in our dedication to uplifting these communities and helping them rebuild. Through partnerships with local organisations and the generous support of our customers, we are investing in the long-term resilience and well-being of the people we serve, one dream at a time.
